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L’identikit del cliente di auto elettriche: millennial, ricco e propenso a brand di lusso

5 Marzo 2023 Il Mondo delle Auto

E’ stato stilato l’identikit tipico dell’acquirente di auto elettrico: si tratta quasi sempre di persone di 30/40 anni e con un buon portafoglio.Chi acquista auto elettriche oggi come oggi? Per provare a stilare l’identikit del possessore medio di EV ci viene in soccorso JD Power, che ha appunto analizzato i vari guidatori green stilando una sorta di carta di identità.Prosegui la lettura